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Currently Browsing: Usability
Google Chrome Operating System
Google Chrome Operating System
Google Drops A Nuclear Bomb On Microsoft. And It’s Made of Chrome. Wow. So you know all those whispers about a Google desktop operating system that never seem to go away? You thought they might with the launch of Android, Google’s mobile OS. But they persisted. And for good reason, because it’s...
Focus groups vs. usability testing - what, when and why?
Focus groups vs. usability testing - what, when and why?
User research is a crucial component of any website or product development process. It will help you to identify the needs of your users and demonstrate how your website, intranet or application can be improved. Focus groups and usability testing are two very useful but very different user research disciplines....
Online persuasion - 7 ways to persuade people to buy
Online persuasion - 7 ways to persuade people to buy
How many psychologists does it take to change a light bulb? None, the light bulb has to want to change. So the joke goes. However, it’s possible that the light bulb could be persuaded to change. Persuading people to buy online (from TVs to groceries, holidays to services) can be achieved with techniques...
Converting visitors to buyers
Converting visitors to buyers
When you walk through the local shopping mall, what attracts you to one store over another? Is it strictly your needs at the moment, or is there more to it? Are you more likely to enter a store that’s light, airy and inviting, or one that’s kind of dark with narrow aisles and cluttered shelves?...
Beyond guidelines: Advanced accessibility techniques
Beyond guidelines: Advanced accessibility techniques
When creating accessible websites, most web developers and web managers tend to follow the W3C accessibility guidelines. And rightly so - they are the most comprehensive accessibility resource on the Internet after all. The W3C accessibility guidelines, or Web Content Accessibility Guidelines as they’re...
Ten ways to improve the usability of your ecommerce site
Ten ways to improve the usability of your ecommerce site
More and more money is being spent online as consumers switch to shopping on the web. Yet so many websites don’t seem to have considered the usability of their ecommerce site and of their ordering process, resulting in users prematurely giving up and abandoning their shopping basket. Here are ten...
Customisable websites - the definitive guide
Customisable websites - the definitive guide
Several popular websites have let their homepages be customised by users. New web technologies have made it possible to add slicker customisation interfaces so more sites are allowing users to customise their pages. But, should you do the same? Will it make your website better for users or will it make...
Focus groups - how to run them
Focus groups - how to run them
What are focus groups? A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company. When and...
7 usability guidelines for websites on mobile devices
7 usability guidelines for websites on mobile devices
More and more mobile phones users are browsing and searching the Internet on their handsets. The UK, for example, has neared saturation for mobile phones and many handset browsers can now handle sites designed for viewing on computers. Indeed 20% of UK mobile phone users now use the Internet on their...
User interviews - analysis simplified
User interviews - analysis simplified
You’ve conducted the interviews - enlightening weren’t they? It’s now time to put all that information that’s in your head down on paper, and pull it all together into a complete picture. This article follows on from our previous article which gave tips on how to conduct the interviews...
Usability & security: Unlikely bedfellows?
Usability & security: Unlikely bedfellows?
With an ever increasing online population - 41 million users in the UK alone (source: Internet World Stats) - computer security and user authentication have never been more vital. Unusable security is expensive as well as ineffective. According to Password research, two-thirds of users had to reset their...
Intranet usability guidelines
Intranet usability guidelines
ntranets are one of the most valuable assets for any large organisation. They can, after all, help people do their jobs better and more efficiently, yet so many intranets offer such poor usability. Follow these guidelines and help your employees find what they’re looking for more quickly and easily. Structuring...
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