Nokia’s Dream Phones
Nokia’s Dream Phones
The handset maker went to citizens of Mumbai, Rio and other megacities for new ideas—and got designs that find graffiti, test water, and emit peace vibes
By Kerry Capell
In the three rapidly growing cities of Mumbai, Rio de Janeiro, and Accra (Ghana), Nokia’s design team set up open studios where members of the local community could sketch their dream phones. Nokia provided the space and the drawing tools, and more than 220 people offered up their vision of the ideal handset. Pictured is Sam from Accra with his design. Nokia asked participants to address the following questions:
What does it look like?
What does it do?
How will you use it?
When and where will you use it?
Other questions were aimed at providing Nokia’s researchers with deeper insight into the broader issue of identity within these fast-growing urban environments. The team gleaned information on participants’ tastes, style, personality, profession, religion, sense of heritage, and community. Some of the participants knocked off sketches in 20 minutes, while others spent two full days on the project.
Click on for a look at 15 of the remarkable mobile phone ideas generated by consumers around the world.
Source: http://images.businessweek.com/ss/08/05/0501_dream_phones/index_01.htm